Semi-permanent makeup, permanent makeup, cosmetic tattooing, microblading, technically known as micropigmentation, is a process whereby colour pigments are implanted into the dermal layers of the skin in a similar way to tattoos, but in a more delicate and gentle way.

This is achieved by using a specially designed hand–piece which utilises a single-use only, disposable needle cartridge. Permanent make-up can be used to replicate the everyday make-up you wear, applying colours to the face, including eyes and lips or to restore confidence after an illness or medical procedure. The procedure is very safe and medically approved and is fast becoming one of the most requested treatments in the beauty industry.